Becky Martin
Graphic Artist & Illustrator
Color Therapy App
Color Therapy is a coloring app that provides templates for users to digitally color on their iOS devices, acting as a creative outlet for the users to release stress and anxiety.
I worked as the Collaborations Manager for Color Therapy App between 2015 and 2022, as well as being lead colorist on high profile collaborations.
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During this time I organised over 80 collaborations between Color Therapy and vocal artists, illustrators, and Non-Profit Organisations; including Zayn Malik, P!nk, Mental Health America, and Project Happiness. These collaborations have garnered over 148 million impressions across their collaborative coloring templates.
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This role required me to communicate with internal and external teams across 6 timezones and be responsible for creating new contacts to continue growing the app's digital presence. In line with growing our user base, I was responsible for year-round calendar organisation while tracking our collaboration data and impressions.
I was often tasked with the more realistic templates for high profile collaborations. All collaborations required pre-colored templates before the release date, so that both our own and collaborator's Social Media teams had promotional material. These are displayed in the gallery to the right, along with the original templates. The colorings were all completed in Color Therapy App, which does not allow for layers or various effects available in softwares such as Photoshop or Procreate.
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Client:
Color Therapy App
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Programs used:
Color Therapy App, Google suite.